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Thoughts from our president,
Most Web commerce sites that fail to grow do so because they don't address visitors' unique needs, and they don't have the
resources, expertise or product lines to be all things to all people. The key is to offer tailored information, products or other
personalized content that appeal to the unique tastes or demographic traits of visitors. For companies expanding outside their native countries,
content customization is all the more important. Not only must content be presented in a native language, it also must adhere
to local customs, regulations and ways of doing business. IT organizations should also centralize control over their
sites for consistency of presentation, quality and information across the geographies they serve.
Our mission is to help you build sustainable online business and to ensure customer loyalty. Such personalization simply will
let your organization serve your customers' needs better.
Mr. Aboufariss is a CEO & Founder
of Data Horizons Inc., and part time professor at
Chicago DeVry University. He taught Client/Server around Oracle.
Here are comments from his students: Click here..
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